Objective
- To market the newly launched product “Spenny Wise”
- Bring the first 1,000 users within a week of the launch
Approach
- An explainer video for the launch with all the necessary features
- Performance marketing on the launch video
My role
- Scripting for the video
- Social media copies
Result
- Total AUM on the opening week: Rs. 1.5 Crore
- Total unique users who invested in the opening week: ~800
- Avg AUM/user: ~Rs. 19,000
Spenny Wise is a P2P lending investment scheme in collaboration with other NBFCs. The product is a relatively new concept, so we wanted to keep it simple for potential users to understand and make an informed decision.
